CASE STUDY • HOME SERVICES (HVAC) • META + GOOGLE ADS
Apex Home Services: 8x ROAS in 3 months
Name changed for client privacy. A single-location HVAC contractor running Meta + Google Ads with Atlas Reach.
8x
Average ROAS
50
New leads in 3 months
$45k
Additional revenue attributed
The challenge
Apex Home Services had steady referral and repeat business but almost no paid lead flow. Their prior attempt at Facebook ads was a boosted post here and there — no funnel, no tracking, no way to tell if it was working. Summer emergency-call season was approaching and they needed a predictable channel to fill capacity.
What we did
- Installed the Meta Pixel and Conversions API, plus call and form tracking on the Google side
- Built a three-tier funnel: cold audiences by service area, warm retargeting from site visitors, and lookalikes from their existing customer list
- Launched Google Search campaigns split by install, repair, and maintenance intent
- Tagged every lead by source in their CRM so we could see which campaigns turned into booked jobs, not just form fills
The results
Over the first 3 months, the account generated 50 new leads and an average 8x return on ad spend, with $45,000 in additional revenue directly attributed to the campaigns through CRM tagging. Emergency repair campaigns performed strongest during peak summer weeks, while maintenance-plan ads picked up the slack in shoulder months.