META ADS
Facebook & Instagram ads that catch your buyers before they start searching
Most buying journeys don’t start with a Google search. They start in a feed — the homeowner scrolling right before the AC gives out, the founder spotting the tool a peer recommended, the shopper seeing the product they didn’t know existed.
What we do
Audience & funnel build
Cold audiences by market and buyer signals, warm audiences from site visitors and past engagement, and lookalikes built off your best customers.
Creative built for your vertical
Ad copy and creative around real triggers — no-cooling emergencies for the trades, pain-point demos for SaaS, UGC and offer tests for e-commerce — not generic “call today” templates.
Tracking & lead delivery
Pixel + Conversions API installed, leads tagged by campaign and routed to your phone, inbox, or CRM in real time.
What it costs to get started
Every market is different, but here’s a typical starting point for a single-location home services business. Running SaaS or e-commerce? Spend minimums depend on your funnel and price point — we’ll quote a range on the discovery call rather than guess here.
- Ad spend: $50/day (about $1,500/month) recommended minimum on Meta, scaled up based on your service area
- Management fee: flat monthly rate, quoted after the discovery call — not a percentage of spend
- Setup: included in your first month, no separate onboarding fee
What “good” looks like
Benchmarks vary by market, season, and service mix. As a reference point, our Apex Home Services case study (home services vertical) averaged an 8x ROAS over 3 months of Meta + Google Ads. We’ll give you a realistic range for your specific market on the discovery call — not a number pulled from a generic industry report.
Meta Ads FAQs
- Do I need a big following on Instagram or Facebook?
- No. These are paid ads, not organic posts — they show up in feeds whether people follow your page or not.
- How fast will I see leads?
- Most accounts start generating leads within the first 1–2 weeks of launch, once creative and audiences are dialed in.
- What if I’ve run Meta ads before and it didn’t work?
- Tell us what you ran and what happened on the discovery call. Most failed Meta campaigns come down to generic creative, no tracking, or audiences too broad for the market — all fixable.
- Do you need access to my Facebook Page?
- Yes, as an admin or partner via Meta Business Suite. We don’t need your personal login — just business access.