GOOGLE ADS
Show up the moment someone is ready to buy
When someone searches “AC repair near me” at 2pm in July — or “best scheduling software for crews,” or “waterproof trail runners” — that’s about as ready-to-buy as it gets. We make sure you’re what they find.
What we do
Search & Local Services Ads
High-intent search campaigns plus Google Local Services Ads (the “Google Guaranteed” listings) where they make sense for your market.
Market & keyword targeting
Campaigns split by real intent — install vs. repair for the trades, feature and competitor terms for SaaS, product and Shopping segmentation for e-commerce — and geo-fenced or market-targeted so no spend lands where your buyers aren’t.
Call & form tracking
Call tracking numbers and conversion tracking so we know exactly which keywords produce real booked jobs, demos, and orders — not just clicks.
What it costs to get started
Google Ads tends to run a bit higher on spend than Meta for home services, since you’re bidding on high-intent, often competitive keywords. For SaaS and e-commerce, minimums depend on keyword competition and price point — we’ll quote a range on the discovery call rather than guess here.
- Ad spend: $50/day (about $1,500/month) recommended minimum, scaled up based on your market and keyword competition
- Management fee: flat monthly rate, quoted after the discovery call — not a percentage of spend
- Setup: included in your first month, no separate onboarding fee
What “good” looks like
Cost per lead and ROAS on Google Ads vary widely by market competition and season. Our Apex Home Services case study — across Meta + Google together — averaged an 8x ROAS over 3 months. On your discovery call, we’ll walk through realistic cost-per-lead ranges for your specific service area and keywords.
Google Ads FAQs
- What’s the difference between Search Ads and Local Services Ads?
- Search Ads are the standard keyword-targeted ads you build and control directly. Local Services Ads are Google’s “Google Guaranteed” pay-per-lead listings for home services — we set both up where they fit your market.
- Do I need a Google Guarantee badge?
- It requires a background check and licensing/insurance verification through Google. We’ll walk you through that process if Local Services Ads make sense for your area.
- How is this different from SEO?
- SEO is unpaid, slow-building visibility. Google Ads is paid placement that can start driving calls the day campaigns go live — different tools, both valuable, but we run paid.
- What if my cost-per-click is really high in my market?
- Some keywords — HVAC repair terms, competitive SaaS categories, crowded product niches — are genuinely expensive due to competition. We’ll tell you honestly if your market’s CPCs make Google Ads a tough starting point versus Meta.